Vikas Vatsa — UX Designer, Artist and Rapper
Vikas Vatsa — UX Designer, Artist and Rapper
Vikas Vatsa — UX Designer, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatmove₹100Cr+amonth,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
The stack I rely on
I don’t collect tools, I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
![](data:image/svg+xml;utf8,<svg fill="%23FFFFFF" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M22.2819 9.8211a5.9847 5.9847 0 0 0-.5157-4.9108 6.0462 6.0462 0 0 0-6.5098-2.9A6.0651 6.0651 0 0 0 4.9807 4.1818a5.9847 5.9847 0 0 0-3.9977 2.9 6.0462 6.0462 0 0 0 .7427 7.0966 5.98 5.98 0 0 0 .511 4.9107 6.051 6.051 0 0 0 6.5146 2.9001A5.9847 5.9847 0 0 0 13.2599 24a6.0557 6.0557 0 0 0 5.7718-4.2058 5.9894 5.9894 0 0 0 3.9977-2.9001 6.0557 6.0557 0 0 0-.7475-7.0729zm-9.022 12.6081a4.4755 4.4755 0 0 1-2.8764-1.0408l.1419-.0804 4.7783-2.7582a.7948.7948 0 0 0 .3927-.6813v-6.7369l2.02 1.1686a.071.071 0 0 1 .038.052v5.5826a4.504 4.504 0 0 1-4.4945 4.4944zm-9.6607-4.1254a4.4708 4.4708 0 0 1-.5346-3.0137l.142.0852 4.783 2.7582a.7712.7712 0 0 0 .7806 0l5.8428-3.3685v2.3324a.0804.0804 0 0 1-.0332.0615L9.74 19.9502a4.4992 4.4992 0 0 1-6.1408-1.6464zM2.3408 7.8956a4.485 4.485 0 0 1 2.3655-1.9728V11.6a.7664.7664 0 0 0 .3879.6765l5.8144 3.3543-2.0201 1.1685a.0757.0757 0 0 1-.071 0l-4.8303-2.7865A4.504 4.504 0 0 1 2.3408 7.872zm16.5963 3.8558L13.1038 8.364 15.1192 7.2a.0757.0757 0 0 1 .071 0l4.8303 2.7913a4.4944 4.4944 0 0 1-.6765 8.1042v-5.6772a.79.79 0 0 0-.407-.667zm2.0107-3.0231l-.142-.0852-4.7735-2.7818a.7759.7759 0 0 0-.7854 0L9.409 9.2297V6.8974a.0662.0662 0 0 1 .0284-.0615l4.8303-2.7866a4.4992 4.4992 0 0 1 6.6802 4.66zM8.3065 12.863l-2.02-1.1638a.0804.0804 0 0 1-.038-.0567V6.0742a4.4992 4.4992 0 0 1 7.3757-3.4537l-.142.0805L8.704 5.459a.7948.7948 0 0 0-.3927.6813zm1.0976-2.3654l2.602-1.4998 2.6069 1.4998v2.9994l-2.5974 1.4997-2.6067-1.4997Z"/></svg>)
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Numbers I’ve moved, one company at a time.
Quality-AI
Faster test setup after redesigning CoCo AI’s onboarding flow.
LeadSquared
Faster design-to-dev handoff with a new design system.
SpiceMoney
Monthly GTV driven by the Merchant Cash Support flow.
ET Money
Disbursal goal for ET Money Cash, a lending vertical built from zero.
Gaana
Lift in premium sign-ups after the app revamp and Lounges.
Toffee Insurance
To buy a policy end to end, down from a 10-minute flow.
The Craft
04
Design Systems & Scalable UI
I design and maintain UI systems that ensure consistency, accessibility, and speed across products — helping teams scale without sacrificing quality.
04
Design Systems & Scalable UI
Figma, FigJam, Framer, Illustrator, ChatGPT, Procreate
03
Research & Usability Validation
I conduct user research and usability testing to validate assumptions, uncover friction, and iterate designs based on real behavior rather than opinion.
03
Research & Usability Validation
I conduct user research and usability testing to validate assumptions, uncover friction, and iterate designs based on real behavior rather than opinion.
02
Interaction Design & Prototyping
From wireframes to high-fidelity, interactive prototypes, I design interfaces that clarify complex ideas and enable early feedback through realistic, testable experiences.
02
Interaction Design & Prototyping
From wireframes to high-fidelity, interactive prototypes, I design interfaces that clarify complex ideas and enable early feedback through realistic, testable experiences.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
The Work
A few products I've shaped end to end — from the first research conversation to shipped, measured outcomes.
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
Quality-AI
Sr. UX Designer leading CoCo AI's UX, with a design system built from scratch.
Feb 2026–Present
AI Product UX
Design Systems
01
/05
Quality-AI
Sr. UX Designer leading CoCo AI's UX, with a design system built from scratch.
Feb 2026–Present
AI Product UX
Design Systems
01
/05
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and Growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
I don't jump to screens. I listen, think with intent, and design things that actually move the needle.
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and Growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
I don't jump to screens. I listen, think with intent, and design things that actually move the needle.
Kind Words
What the people I've built with say about working together.
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · ET Money
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · Gaana
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · [Company]
Beyond the Screen
Design is my day job. Art and music are how I think, the same obsession with rhythm, colour and story runs through all three.
The Art
Psychedelic, retro-tech characters drawn by hand. The palette you see across this site — Violet, Ember, Acid, Aqua — started here.
The Music
I write and rap my own verses. Two tracks out so far, more on the way.
Aaja Sunn
2025 · Spotify · Apple Music · YouTube Music · YouTube
The Thoughts
Notes on design, AI and building products — written between shipping.
Fintech · [X] min read · [Month Year]
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Process · [X] min read · [Month Year]
Why I don't jump to screens
The questions I ask before the first pixel, and why they save weeks.
AI · [X] min read · [Month Year]
Designing for AI that tests software
Lessons from leading UX for CoCo AI at Quality-AI.
Let's talk
Got a product problem? Let's create together.
Have a product to untangle, a team to level up or a collab in mind? Tell me what you're building — I reply within [two] working days.
[City], India · Working with teams anywhere
Vikas Vatsa — UX Designer, Artist and Rapper
Vikas Vatsa — UX Designer, Artist and Rapper
Vikas Vatsa — UX Designer, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatmove₹100Cr+amonth,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
The stack I rely on
I don’t collect tools, I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
Numbers I’ve moved, one company at a time.
Quality-AI
Faster test setup after redesigning CoCo AI’s onboarding flow.
LeadSquared
Faster design-to-dev handoff with a new design system.
SpiceMoney
Monthly GTV driven by the Merchant Cash Support flow.
ET Money
Disbursal goal for ET Money Cash, a lending vertical built from zero.
Gaana
Lift in premium sign-ups after the app revamp and Lounges.
Toffee Insurance
To buy a policy end to end, down from a 10-minute flow.
The Craft
04
Design Systems & Scalable UI
I design and maintain UI systems that ensure consistency, accessibility, and speed across products — helping teams scale without sacrificing quality.
04
Design Systems & Scalable UI
Figma, FigJam, Framer, Illustrator, ChatGPT, Procreate
03
Research & Usability Validation
I conduct user research and usability testing to validate assumptions, uncover friction, and iterate designs based on real behavior rather than opinion.
03
Research & Usability Validation
I conduct user research and usability testing to validate assumptions, uncover friction, and iterate designs based on real behavior rather than opinion.
02
Interaction Design & Prototyping
From wireframes to high-fidelity, interactive prototypes, I design interfaces that clarify complex ideas and enable early feedback through realistic, testable experiences.
02
Interaction Design & Prototyping
From wireframes to high-fidelity, interactive prototypes, I design interfaces that clarify complex ideas and enable early feedback through realistic, testable experiences.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
The Work
A few products I've shaped end to end — from the first research conversation to shipped, measured outcomes.
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
Quality-AI
Sr. UX Designer leading CoCo AI's UX, with a design system built from scratch.
Feb 2026–Present
AI Product UX
Design Systems
01
/05
Quality-AI
Sr. UX Designer leading CoCo AI's UX, with a design system built from scratch.
Feb 2026–Present
AI Product UX
Design Systems
01
/05
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and Growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
I don't jump to screens. I listen, think with intent, and design things that actually move the needle.
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and Growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
I don't jump to screens. I listen, think with intent, and design things that actually move the needle.
Kind Words
What the people I've built with say about working together.
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · ET Money
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · Gaana
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · [Company]
Beyond the Screen
Design is my day job. Art and music are how I think, the same obsession with rhythm, colour and story runs through all three.
The Art
Psychedelic, retro-tech characters drawn by hand. The palette you see across this site — Violet, Ember, Acid, Aqua — started here.
The Music
I write and rap my own verses. Two tracks out so far, more on the way.
Aaja Sunn
2025 · Spotify · Apple Music · YouTube Music · YouTube
The Thoughts
Notes on design, AI and building products — written between shipping.
Fintech · [X] min read · [Month Year]
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Process · [X] min read · [Month Year]
Why I don't jump to screens
The questions I ask before the first pixel, and why they save weeks.
AI · [X] min read · [Month Year]
Designing for AI that tests software
Lessons from leading UX for CoCo AI at Quality-AI.
Let's talk
Got a product problem? Let's create together.
Have a product to untangle, a team to level up or a collab in mind? Tell me what you're building — I reply within [two] working days.
[City], India · Working with teams anywhere
Vikas Vatsa — UX Designer, Artist and Rapper
Vikas Vatsa — UX Designer, Artist and Rapper
Vikas Vatsa — UX Designer, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatmove₹100Cr+amonth,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
The stack I rely on
I don’t collect tools, I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
Numbers I’ve moved, one company at a time.
Quality-AI
Faster test setup after redesigning CoCo AI’s onboarding flow.
LeadSquared
Faster design-to-dev handoff with a new design system.
SpiceMoney
Monthly GTV driven by the Merchant Cash Support flow.
ET Money
Disbursal goal for ET Money Cash, a lending vertical built from zero.
Gaana
Lift in premium sign-ups after the app revamp and Lounges.
Toffee Insurance
To buy a policy end to end, down from a 10-minute flow.
The Craft
04
Design Systems & Scalable UI
I design and maintain UI systems that ensure consistency, accessibility, and speed across products — helping teams scale without sacrificing quality.
04
Design Systems & Scalable UI
Figma, FigJam, Framer, Illustrator, ChatGPT, Procreate
03
Research & Usability Validation
I conduct user research and usability testing to validate assumptions, uncover friction, and iterate designs based on real behavior rather than opinion.
03
Research & Usability Validation
I conduct user research and usability testing to validate assumptions, uncover friction, and iterate designs based on real behavior rather than opinion.
02
Interaction Design & Prototyping
From wireframes to high-fidelity, interactive prototypes, I design interfaces that clarify complex ideas and enable early feedback through realistic, testable experiences.
02
Interaction Design & Prototyping
From wireframes to high-fidelity, interactive prototypes, I design interfaces that clarify complex ideas and enable early feedback through realistic, testable experiences.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
01
UX Strategy & Architecture
I shape product direction by aligning user intent, business goals, and system thinking — defining flows, hierarchy, and structure before moving into execution.
The Work
A few products I've shaped end to end — from the first research conversation to shipped, measured outcomes.
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
Quality-AI
Sr. UX Designer leading CoCo AI's UX, with a design system built from scratch.
Feb 2026–Present
AI Product UX
Design Systems
01
/05
Quality-AI
Sr. UX Designer leading CoCo AI's UX, with a design system built from scratch.
Feb 2026–Present
AI Product UX
Design Systems
01
/05
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and Growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
I don't jump to screens. I listen, think with intent, and design things that actually move the needle.
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and Growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
I don't jump to screens. I listen, think with intent, and design things that actually move the needle.
Kind Words
What the people I've built with say about working together.
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · ET Money
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · Gaana
“[Quote — two or three sentences from a colleague, max 40 words.]”
[Name]
[Role] · [Company]
Beyond the Screen
Design is my day job. Art and music are how I think, the same obsession with rhythm, colour and story runs through all three.
The Art
Psychedelic, retro-tech characters drawn by hand. The palette you see across this site — Violet, Ember, Acid, Aqua — started here.
The Music
I write and rap my own verses. Two tracks out so far, more on the way.
Aaja Sunn
2025 · Spotify · Apple Music · YouTube Music · YouTube
The Thoughts
Notes on design, AI and building products — written between shipping.
Fintech · [X] min read · [Month Year]
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Process · [X] min read · [Month Year]
Why I don't jump to screens
The questions I ask before the first pixel, and why they save weeks.
AI · [X] min read · [Month Year]
Designing for AI that tests software
Lessons from leading UX for CoCo AI at Quality-AI.
Let's talk
Got a product problem? Let's create together.
Have a product to untangle, a team to level up or a collab in mind? Tell me what you're building — I reply within [two] working days.
[City], India · Working with teams anywhere