Quality-AI01/06
0%
Faster test setup after redesigning CoCo AI’s onboarding flow.
NM-01
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatdrove₹100Cr+inmonthlyGTV,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Stack
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.> I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.>
STACK.EXE13 TOOLS LOADED
![](data:image/svg+xml;utf8,<svg fill="%23FFFFFF" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M22.2819 9.8211a5.9847 5.9847 0 0 0-.5157-4.9108 6.0462 6.0462 0 0 0-6.5098-2.9A6.0651 6.0651 0 0 0 4.9807 4.1818a5.9847 5.9847 0 0 0-3.9977 2.9 6.0462 6.0462 0 0 0 .7427 7.0966 5.98 5.98 0 0 0 .511 4.9107 6.051 6.051 0 0 0 6.5146 2.9001A5.9847 5.9847 0 0 0 13.2599 24a6.0557 6.0557 0 0 0 5.7718-4.2058 5.9894 5.9894 0 0 0 3.9977-2.9001 6.0557 6.0557 0 0 0-.7475-7.0729zm-9.022 12.6081a4.4755 4.4755 0 0 1-2.8764-1.0408l.1419-.0804 4.7783-2.7582a.7948.7948 0 0 0 .3927-.6813v-6.7369l2.02 1.1686a.071.071 0 0 1 .038.052v5.5826a4.504 4.504 0 0 1-4.4945 4.4944zm-9.6607-4.1254a4.4708 4.4708 0 0 1-.5346-3.0137l.142.0852 4.783 2.7582a.7712.7712 0 0 0 .7806 0l5.8428-3.3685v2.3324a.0804.0804 0 0 1-.0332.0615L9.74 19.9502a4.4992 4.4992 0 0 1-6.1408-1.6464zM2.3408 7.8956a4.485 4.485 0 0 1 2.3655-1.9728V11.6a.7664.7664 0 0 0 .3879.6765l5.8144 3.3543-2.0201 1.1685a.0757.0757 0 0 1-.071 0l-4.8303-2.7865A4.504 4.504 0 0 1 2.3408 7.872zm16.5963 3.8558L13.1038 8.364 15.1192 7.2a.0757.0757 0 0 1 .071 0l4.8303 2.7913a4.4944 4.4944 0 0 1-.6765 8.1042v-5.6772a.79.79 0 0 0-.407-.667zm2.0107-3.0231l-.142-.0852-4.7735-2.7818a.7759.7759 0 0 0-.7854 0L9.409 9.2297V6.8974a.0662.0662 0 0 1 .0284-.0615l4.8303-2.7866a4.4992 4.4992 0 0 1 6.6802 4.66zM8.3065 12.863l-2.02-1.1638a.0804.0804 0 0 1-.038-.0567V6.0742a4.4992 4.4992 0 0 1 7.3757-3.4537l-.142.0805L8.704 5.459a.7948.7948 0 0 0-.3927.6813zm1.0976-2.3654l2.602-1.4998 2.6069 1.4998v2.9994l-2.5974 1.4997-2.6067-1.4997Z"/></svg>)
![](data:image/svg+xml;utf8,<svg fill="%23FFFFFF" fill-rule="evenodd" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M3.653 2.026C6.073 3.06 8.69 4.941 10.8 7.258c2.46 2.7 4.109 5.828 4.637 9.149a.31.31 0 01-.421.335c-2.348-.945-4.54-1.258-6.59-1.020-1.739.2-3.337.792-4.816 1.703-.294.182-.62-.182-.405-.454 1.856-2.355 2.581-4.990 2.343-7.794-.195-2.292-1.031-4.61-2.284-6.709a.31.31 0 01.388-.442zM10.04 4.45c1.778.543 3.892 2.102 5.782 4.243 1.984 2.248 3.552 4.934 4.347 7.582a.31.31 0 01-.401.38l-.022-.01-.386-.154a10.594 10.594 0 00-.291-.112l-.016-.006c-.68-.247-1.199-.291-1.944-.101a.31.31 0 01-.375-.218C15.378 11.123 13.073 7.276 9.775 5c-.291-.201-.072-.653.266-.55zM22.369 17.676c-1.387 1.259-3.170 2.378-5.332 3.417L2.369 19.030l-.633-1.210a.309.309 0 01.254-.451l20.287-1.305a.309.309 0 01.228.537z"/></svg>)
DRAG TO ROTATE · HOVER A TOOL
The Numbers
The Numbers
Numbers I’ve moved, one company at a time.
PSY
LeadSquared02/06
0×
Faster design-to-dev handoff with a new design system.
NM-02
SpiceMoney03/06
₹0 Cr+
Monthly GTV driven by the Merchant Cash Support flow.
NM-03
ET Money04/06
₹0 Cr
Disbursal target hit by a lending vertical I built from zero.
NM-04
Gaana05/06
+0%
Lift in premium sign-ups after the app revamp and Lounges.
NM-05
Toffee Insurance06/06
0 min
To buy a policy end to end, down from a 10-minute flow.
NM-06
The Craft
01. UX Strategy & Architecture. I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
8.5+ years, mapped to one macro pad. Press a key to load a role — or hit AUTO and let the career play.
PSY·DECKCAREER MACRO PAD · 2017 → NOW
KEY 01 / 08 · 2026–NOW · NOW
KEYS 1–8 · ← →
Quality-AI
Sr. UX Designer · Noida
Design lead for CoCo AI — built its design system from scratch and defined its visual identity and AI interaction patterns.
0 → 1 · DESIGN SYSTEMAI Product UXDesign Systems
The Process
How I take a fuzzy idea to a shipped, measured product.
PSY·PROCESS
Scroll to run ↓Listen before I draw
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
Outputs
Seen inGaana Revamp ↗- Research insights
- User & business needs
- Competitive landscape
Hands off toDefine →
“I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.” — Vikas
The Words
Receipts from the teams I've shipped with.
REVIEW 01 / 05KIND WORDS
NAQUALITY-AI
[Name]
[Role]
QUALITY-AI“Vikas took CoCo AI from a blank canvas to a design system the whole team now builds on. He makes complex AI workflows feel obvious, without slowing engineering down.
THEY WERE MY
Manager
PRAISED FOR
Design systems
VV·NA·QUA·01
40%
FASTER SETUP
REVIEW 02 / 05KIND WORDS
NA
LEADSQUARED
[Name]
[Role]
LEADSQUARED“Vikas raised the bar for our whole design team. His critiques were honest but kind, and the system he owned made handoff three times faster. I'm a better designer for it.
THEY WERE MY
Mentee
PRAISED FOR
Mentoring
VV·NA·LEA·02
3×
FASTER HANDOFF
REVIEW 03 / 05KIND WORDS
NA
SPICEMONEY
[Name]
[Role]
SPICEMONEY“He spent time with rural agents before drawing a single screen. The Merchant Cash Support flow he designed became one of our highest-impact launches.
THEY WERE MY
Product Manager
PRAISED FOR
Inclusive design
VV·NA·SPI·03
₹100Cr+
GTV / MONTH
REVIEW 04 / 05KIND WORDS
NA
ET MONEY
[Name]
[Role]
ET MONEY“Vikas led design for ET Money Cash from zero. He balanced trust, compliance and simplicity in a lending product, and kept the squad focused on what mattered to users.
THEY WERE MY
Product Manager
PRAISED FOR
0 → 1 products
VV·NA·ETM·04
₹400Cr
DISBURSED
REVIEW 05 / 05KIND WORDS
NA
GAANA
[Name]
[Role]
GAANA“Working with Vikas on the Gaana revamp and Lounges was easy. His prototypes answered our questions before we asked them, and the work moved our premium numbers.
THEY WERE MY
Engineering Lead
PRAISED FOR
Interaction design
VV·NA·GAA·05
+25%
PREMIUM SIGN-UPS
QUALITY-AI
LEADSQUARED
SPICEMONEY
ET MONEY
GAANA
PSY · PRINT
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
The Alter Ego
Zero lines on the page. Zero bars on the beat. Shoonya means zero. It's where every poem, drawing and track begins. Shoonyeah is the name I make them under.
The Thoughts
Notes on design, AI and building products — written between shipping.
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 03
889296100104108
Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.
✦Now leading design for CoCo AI at Quality-AIOpen to Conversations · Replies within 24h
© 2026 Vikas Vats
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatdrove₹100Cr+inmonthlyGTV,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Stack
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.> I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.>
STACK.EXE13 TOOLS LOADED
DRAG TO ROTATE · HOVER A TOOL
The Numbers
The Numbers
Numbers I’ve moved, one company at a time.
PSY
Quality-AI01/06
0%
Faster test setup after redesigning CoCo AI’s onboarding flow.
NM-01
LeadSquared02/06
0×
Faster design-to-dev handoff with a new design system.
NM-02
SpiceMoney03/06
₹0 Cr+
Monthly GTV driven by the Merchant Cash Support flow.
NM-03
ET Money04/06
₹0 Cr
Disbursal target hit by a lending vertical I built from zero.
NM-04
Gaana05/06
+0%
Lift in premium sign-ups after the app revamp and Lounges.
NM-05
Toffee Insurance06/06
0 min
To buy a policy end to end, down from a 10-minute flow.
NM-06
The Craft
01. UX Strategy & Architecture. I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
8.5+ years, mapped to one macro pad. Press a key to load a role — or hit AUTO and let the career play.
PSY·DECKCAREER MACRO PAD · 2017 → NOW
KEY 01 / 08 · 2026–NOW · NOW
KEYS 1–8 · ← →
Quality-AI
Sr. UX Designer · Noida
Design lead for CoCo AI — built its design system from scratch and defined its visual identity and AI interaction patterns.
0 → 1 · DESIGN SYSTEMAI Product UXDesign Systems
The Process
How I take a fuzzy idea to a shipped, measured product.
PSY·PROCESS
Scroll to run ↓Listen before I draw
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
Outputs
Seen inGaana Revamp ↗- Research insights
- User & business needs
- Competitive landscape
Hands off toDefine →
“I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.” — Vikas
The Words
Receipts from the teams I've shipped with.
REVIEW 01 / 05KIND WORDS
NAQUALITY-AI
[Name]
[Role]
QUALITY-AI“Vikas took CoCo AI from a blank canvas to a design system the whole team now builds on. He makes complex AI workflows feel obvious, without slowing engineering down.
THEY WERE MY
Manager
PRAISED FOR
Design systems
VV·NA·QUA·01
40%
FASTER SETUP
REVIEW 02 / 05KIND WORDS
NALEADSQUARED
[Name]
[Role]
LEADSQUARED“Vikas raised the bar for our whole design team. His critiques were honest but kind, and the system he owned made handoff three times faster. I'm a better designer for it.
THEY WERE MY
Mentee
PRAISED FOR
Mentoring
VV·NA·LEA·02
3×
FASTER HANDOFF
REVIEW 03 / 05KIND WORDS
NASPICEMONEY
[Name]
[Role]
SPICEMONEY“He spent time with rural agents before drawing a single screen. The Merchant Cash Support flow he designed became one of our highest-impact launches.
THEY WERE MY
Product Manager
PRAISED FOR
Inclusive design
VV·NA·SPI·03
₹100Cr+
GTV / MONTH
REVIEW 04 / 05KIND WORDS
NAET MONEY
[Name]
[Role]
ET MONEY“Vikas led design for ET Money Cash from zero. He balanced trust, compliance and simplicity in a lending product, and kept the squad focused on what mattered to users.
THEY WERE MY
Product Manager
PRAISED FOR
0 → 1 products
VV·NA·ETM·04
₹400Cr
DISBURSED
REVIEW 05 / 05KIND WORDS
NAGAANA
[Name]
[Role]
GAANA“Working with Vikas on the Gaana revamp and Lounges was easy. His prototypes answered our questions before we asked them, and the work moved our premium numbers.
THEY WERE MY
Engineering Lead
PRAISED FOR
Interaction design
VV·NA·GAA·05
+25%
PREMIUM SIGN-UPS
QUALITY-AI
LEADSQUARED
SPICEMONEY
ET MONEY
GAANA
PSY · PRINT
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
The Alter Ego
Zero lines on the page. Zero bars on the beat. Shoonya means zero. It's where every poem, drawing and track begins. Shoonyeah is the name I make them under.
The Thoughts
Notes on design, AI and building products — written between shipping.
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 03
889296100104108
Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.
✦Now leading design for CoCo AI at Quality-AIOpen to Conversations · Replies within 24h
© 2026 Vikas Vats
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
LOADING THE RIVER…
CUSTOM·PSY·SYSTEM
Ø
PARTS
✕
VV-PiXeL-01
GOOD MORNING ☀
“He makes complex AI workflows feel obvious.” - Quality-AI
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatdrove₹100Cr+inmonthlyGTV,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Stack
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.> I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.>
STACK.EXE13 TOOLS LOADED
DRAG TO ROTATE · HOVER A TOOL
The Numbers
The Numbers
Numbers I’ve moved, one company at a time.
PSY
Quality-AI01/06
0%
Faster test setup after redesigning CoCo AI’s onboarding flow.
NM-01
LeadSquared02/06
0×
Faster design-to-dev handoff with a new design system.
NM-02
SpiceMoney03/06
₹0 Cr+
Monthly GTV driven by the Merchant Cash Support flow.
NM-03
ET Money04/06
₹0 Cr
Disbursal target hit by a lending vertical I built from zero.
NM-04
Gaana05/06
+0%
Lift in premium sign-ups after the app revamp and Lounges.
NM-05
Toffee Insurance06/06
0 min
To buy a policy end to end, down from a 10-minute flow.
NM-06
The Craft
01. UX Strategy & Architecture. I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
8.5+ years, mapped to one macro pad. Press a key to load a role — or hit AUTO and let the career play.
PSY·DECKCAREER MACRO PAD · 2017 → NOW
KEY 01 / 08 · 2026–NOW · NOW
KEYS 1–8 · ← →
Quality-AI
Sr. UX Designer · Noida
Design lead for CoCo AI — built its design system from scratch and defined its visual identity and AI interaction patterns.
0 → 1 · DESIGN SYSTEMAI Product UXDesign Systems
The Process
How I take a fuzzy idea to a shipped, measured product.
PSY·PROCESS
Scroll to run ↓Listen before I draw
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
Outputs
Seen inGaana Revamp ↗- Research insights
- User & business needs
- Competitive landscape
Hands off toDefine →
“I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.” — Vikas
The Words
Receipts from the teams I've shipped with.
REVIEW 01 / 05KIND WORDS
NAQUALITY-AI
[Name]
[Role]
QUALITY-AI“Vikas took CoCo AI from a blank canvas to a design system the whole team now builds on. He makes complex AI workflows feel obvious, without slowing engineering down.
THEY WERE MY
Manager
PRAISED FOR
Design systems
VV·NA·QUA·01
40%
FASTER SETUP
REVIEW 02 / 05KIND WORDS
NALEADSQUARED
[Name]
[Role]
LEADSQUARED“Vikas raised the bar for our whole design team. His critiques were honest but kind, and the system he owned made handoff three times faster. I'm a better designer for it.
THEY WERE MY
Mentee
PRAISED FOR
Mentoring
VV·NA·LEA·02
3×
FASTER HANDOFF
REVIEW 03 / 05KIND WORDS
NASPICEMONEY
[Name]
[Role]
SPICEMONEY“He spent time with rural agents before drawing a single screen. The Merchant Cash Support flow he designed became one of our highest-impact launches.
THEY WERE MY
Product Manager
PRAISED FOR
Inclusive design
VV·NA·SPI·03
₹100Cr+
GTV / MONTH
REVIEW 04 / 05KIND WORDS
NAET MONEY
[Name]
[Role]
ET MONEY“Vikas led design for ET Money Cash from zero. He balanced trust, compliance and simplicity in a lending product, and kept the squad focused on what mattered to users.
THEY WERE MY
Product Manager
PRAISED FOR
0 → 1 products
VV·NA·ETM·04
₹400Cr
DISBURSED
REVIEW 05 / 05KIND WORDS
NAGAANA
[Name]
[Role]
GAANA“Working with Vikas on the Gaana revamp and Lounges was easy. His prototypes answered our questions before we asked them, and the work moved our premium numbers.
THEY WERE MY
Engineering Lead
PRAISED FOR
Interaction design
VV·NA·GAA·05
+25%
PREMIUM SIGN-UPS
QUALITY-AI
LEADSQUARED
SPICEMONEY
ET MONEY
GAANA
PSY · PRINT
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
The Alter Ego
Zero lines on the page. Zero bars on the beat. Shoonya means zero. It's where every poem, drawing and track begins. Shoonyeah is the name I make them under.
The Thoughts
Notes on design, AI and building products — written between shipping.
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 03
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© 2026 Vikas Vats