STOP 01 / 06Feb 2026 – Present
Quality-AI
Sr. UX Designer · NoidaDesign lead for CoCo AI. Built its design system from scratch and defined its visual identity and AI interaction patterns.
AI Product UXDesign Systems
VIEW DETAILS ↗
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UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
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UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
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UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatdrove₹100Cr+inmonthlyGTV,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Stack
The stack
I rely on
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
![](data:image/svg+xml;utf8,<svg fill="%23FFFFFF" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M22.2819 9.8211a5.9847 5.9847 0 0 0-.5157-4.9108 6.0462 6.0462 0 0 0-6.5098-2.9A6.0651 6.0651 0 0 0 4.9807 4.1818a5.9847 5.9847 0 0 0-3.9977 2.9 6.0462 6.0462 0 0 0 .7427 7.0966 5.98 5.98 0 0 0 .511 4.9107 6.051 6.051 0 0 0 6.5146 2.9001A5.9847 5.9847 0 0 0 13.2599 24a6.0557 6.0557 0 0 0 5.7718-4.2058 5.9894 5.9894 0 0 0 3.9977-2.9001 6.0557 6.0557 0 0 0-.7475-7.0729zm-9.022 12.6081a4.4755 4.4755 0 0 1-2.8764-1.0408l.1419-.0804 4.7783-2.7582a.7948.7948 0 0 0 .3927-.6813v-6.7369l2.02 1.1686a.071.071 0 0 1 .038.052v5.5826a4.504 4.504 0 0 1-4.4945 4.4944zm-9.6607-4.1254a4.4708 4.4708 0 0 1-.5346-3.0137l.142.0852 4.783 2.7582a.7712.7712 0 0 0 .7806 0l5.8428-3.3685v2.3324a.0804.0804 0 0 1-.0332.0615L9.74 19.9502a4.4992 4.4992 0 0 1-6.1408-1.6464zM2.3408 7.8956a4.485 4.485 0 0 1 2.3655-1.9728V11.6a.7664.7664 0 0 0 .3879.6765l5.8144 3.3543-2.0201 1.1685a.0757.0757 0 0 1-.071 0l-4.8303-2.7865A4.504 4.504 0 0 1 2.3408 7.872zm16.5963 3.8558L13.1038 8.364 15.1192 7.2a.0757.0757 0 0 1 .071 0l4.8303 2.7913a4.4944 4.4944 0 0 1-.6765 8.1042v-5.6772a.79.79 0 0 0-.407-.667zm2.0107-3.0231l-.142-.0852-4.7735-2.7818a.7759.7759 0 0 0-.7854 0L9.409 9.2297V6.8974a.0662.0662 0 0 1 .0284-.0615l4.8303-2.7866a4.4992 4.4992 0 0 1 6.6802 4.66zM8.3065 12.863l-2.02-1.1638a.0804.0804 0 0 1-.038-.0567V6.0742a4.4992 4.4992 0 0 1 7.3757-3.4537l-.142.0805L8.704 5.459a.7948.7948 0 0 0-.3927.6813zm1.0976-2.3654l2.602-1.4998 2.6069 1.4998v2.9994l-2.5974 1.4997-2.6067-1.4997Z"/></svg>)
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The Numbers
The Numbers
Numbers I’ve moved, one company at a time.
40%
Quality-AI
Faster test setup after redesigning CoCo AI’s onboarding flow.
3×
LeadSquared
Faster design-to-dev handoff with a new design system.
₹100 Cr+
SpiceMoney
Monthly GTV driven by the Merchant Cash Support flow.
₹400 Cr
ET Money
Disbursal target hit by ET Money Cash, a lending vertical built from zero.
+25%
Gaana
Lift in premium sign-ups after the app revamp and Lounges.
2 min
Toffee Insurance
To buy a policy end to end, down from a 10-minute flow.
The Craft
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
04
Design Systems & Scalable UI
Figma, FigJam, Framer, Illustrator, ChatGPT, Procreate
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
UX design leader · 8.5+ years across Fintech, InsurTech, SaaS, AI and Media.
Scroll to travel ↓
STOP 02 / 06May 2025 – Jan 2026
LeadSquared
Lead UX Designer · BangaloreLed UX across multiple product verticals and owned the design system, making design-to-dev handoff 3× faster.
UX LeadershipAccessibility
VIEW DETAILS ↗
STOP 03 / 06Jul 2024 – May 2025
SpiceMoney
Assistant Manager, UX · NoidaLaunched Merchant Cash Support for rural agents, cutting agent churn by 5–10%.
Fintech UXInclusive Design
VIEW DETAILS ↗
STOP 04 / 06Feb 2024 – May 2024
Xebia
UX Consultant · JaipurBuilt an Atomic design system for Sony Music Publishing and used it to redesign its Deal Management System.
Design SystemsOOUX
VIEW DETAILS ↗TISTOP 05 / 06
Oct 2021 – Oct 2023
Times Internet
Product Designer · GurugramLed ET Money Cash to its ₹400 Cr disbursal target, and led the app revamp and Gaana Lounges at Gaana.
Fintech UXMusic Experiences
VIEW DETAILS ↗
STOP 06 / 06Jan 2019 – Jul 2021
Toffee Insurance
Sr UI/UX Designer · GurugramDesigned insurance and partner apps from concept to launch, including Dog Insurance, Toffee Plan and the Partner App.
Insurtech UXComponent Library
VIEW DETAILS ↗7 roles · 2017 → today
That's the path so far.
- Quality-AIFeb 2026 – PresentSR. UX DESIGNER
- LeadSquaredMay 2025 – Jan 2026LEAD UX DESIGNER
- SpiceMoneyJul 2024 – May 2025ASSISTANT MANAGER, UX
- XebiaFeb 2024 – May 2024UX CONSULTANT
- Times InternetOct 2021 – Oct 2023PRODUCT DESIGNER
- Toffee InsuranceJan 2019 – Jul 2021SR UI/UX DESIGNER
- Taivas MediaDec 2017 – Dec 2018VISUAL / UI DESIGNER
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
“
I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
“
I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.
The Words
What the people I've built with say about working together.
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
The Rest
Design is my day job. Art and music are how I think: the same obsession with rhythm, colour and story runs through all three.
Project One, 1 of 5. Use left and right arrow keys to browse, Enter to open.
Project One
Digital experience
01/05
View
The Art
Psychedelic, retro-tech characters drawn by hand. The palette you see across this site — Violet, Ember, Acid, Aqua — started here.
Track 01 / 02
Aaja Sunn
2025 · Spotify · Apple Music · YouTube Music · YouTube
Drag to spin
The Music
I write and rap my own verses. Two tracks out so far, more on the way.
The Thoughts
Notes on design, AI and building products — written between shipping.
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 03
889296100104108
Let's talk
Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.
vikasvatsa0@gmail.com
Noida, India · Working with teams anywhere© 2026 Vikas Vats
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UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Loading: 1%
Book a Call
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UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Loading: 1%
Book a Call
Loading pass
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatdrove₹100Cr+inmonthlyGTV,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Stack
The stack
I rely on
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
The Numbers
The Numbers
Numbers I’ve moved, one company at a time.
40%
Quality-AI
Faster test setup after redesigning CoCo AI’s onboarding flow.
3×
LeadSquared
Faster design-to-dev handoff with a new design system.
₹100 Cr+
SpiceMoney
Monthly GTV driven by the Merchant Cash Support flow.
₹400 Cr
ET Money
Disbursal target hit by ET Money Cash, a lending vertical built from zero.
+25%
Gaana
Lift in premium sign-ups after the app revamp and Lounges.
2 min
Toffee Insurance
To buy a policy end to end, down from a 10-minute flow.
The Craft
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
04
Design Systems & Scalable UI
Figma, FigJam, Framer, Illustrator, ChatGPT, Procreate
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
UX design leader · 8.5+ years across Fintech, InsurTech, SaaS, AI and Media.
Scroll to travel ↓
STOP 01 / 06Feb 2026 – Present
Quality-AI
Sr. UX Designer · NoidaDesign lead for CoCo AI. Built its design system from scratch and defined its visual identity and AI interaction patterns.
AI Product UXDesign Systems
VIEW DETAILS ↗STOP 02 / 06May 2025 – Jan 2026
LeadSquared
Lead UX Designer · BangaloreLed UX across multiple product verticals and owned the design system, making design-to-dev handoff 3× faster.
UX LeadershipAccessibility
VIEW DETAILS ↗STOP 03 / 06Jul 2024 – May 2025
SpiceMoney
Assistant Manager, UX · NoidaLaunched Merchant Cash Support for rural agents, cutting agent churn by 5–10%.
Fintech UXInclusive Design
VIEW DETAILS ↗STOP 04 / 06Feb 2024 – May 2024
Xebia
UX Consultant · JaipurBuilt an Atomic design system for Sony Music Publishing and used it to redesign its Deal Management System.
Design SystemsOOUX
VIEW DETAILS ↗TISTOP 05 / 06
Oct 2021 – Oct 2023
Times Internet
Product Designer · GurugramLed ET Money Cash to its ₹400 Cr disbursal target, and led the app revamp and Gaana Lounges at Gaana.
Fintech UXMusic Experiences
VIEW DETAILS ↗STOP 06 / 06Jan 2019 – Jul 2021
Toffee Insurance
Sr UI/UX Designer · GurugramDesigned insurance and partner apps from concept to launch, including Dog Insurance, Toffee Plan and the Partner App.
Insurtech UXComponent Library
VIEW DETAILS ↗7 roles · 2017 → today
That's the path so far.
- Quality-AIFeb 2026 – PresentSR. UX DESIGNER
- LeadSquaredMay 2025 – Jan 2026LEAD UX DESIGNER
- SpiceMoneyJul 2024 – May 2025ASSISTANT MANAGER, UX
- XebiaFeb 2024 – May 2024UX CONSULTANT
- Times InternetOct 2021 – Oct 2023PRODUCT DESIGNER
- Toffee InsuranceJan 2019 – Jul 2021SR UI/UX DESIGNER
- Taivas MediaDec 2017 – Dec 2018VISUAL / UI DESIGNER
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
“
I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
“
I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.
The Words
What the people I've built with say about working together.
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
The Rest
Design is my day job. Art and music are how I think: the same obsession with rhythm, colour and story runs through all three.
Project One, 1 of 5. Use left and right arrow keys to browse, Enter to open.
Project One
Digital experience
01/05
View
The Art
Psychedelic, retro-tech characters drawn by hand. The palette you see across this site — Violet, Ember, Acid, Aqua — started here.
Track 01 / 02
Aaja Sunn
2025 · Spotify · Apple Music · YouTube Music · YouTube
Drag to spin
The Music
I write and rap my own verses. Two tracks out so far, more on the way.
The Thoughts
Notes on design, AI and building products — written between shipping.
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 03
889296100104108
Let's talk
Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.
vikasvatsa0@gmail.com
Noida, India · Working with teams anywhere© 2026 Vikas Vats
Loading: 1%
Book a Call
Loading pass
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Loading: 1%
Book a Call
Loading pass
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Loading: 1%
Book a Call
Loading pass
UX LEADER | ARTIST | RAPPER
Vikas Vatsa — UX Leader, Artist and Rapper
Hi,I’mVikas,aUXLeaderwith8.5+yearsacrossfintech,insurtech,musicandAI.IledthedesignofETMoneyCash,builtmerchanttoolsatSpiceMoneythatdrove₹100Cr+inmonthlyGTV,redesignedlisteningatGaana,andnowleaddesignforCoCoAIatQuality-AI.
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Stack
The stack
I rely on
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.
The Numbers
The Numbers
Numbers I’ve moved, one company at a time.
40%
Quality-AI
Faster test setup after redesigning CoCo AI’s onboarding flow.
3×
LeadSquared
Faster design-to-dev handoff with a new design system.
₹100 Cr+
SpiceMoney
Monthly GTV driven by the Merchant Cash Support flow.
₹400 Cr
ET Money
Disbursal target hit by ET Money Cash, a lending vertical built from zero.
+25%
Gaana
Lift in premium sign-ups after the app revamp and Lounges.
2 min
Toffee Insurance
To buy a policy end to end, down from a 10-minute flow.
The Craft
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
04
Design Systems & Scalable UI
Figma, FigJam, Framer, Illustrator, ChatGPT, Procreate
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
The Path
UX design leader · 8.5+ years across Fintech, InsurTech, SaaS, AI and Media.
Scroll to travel ↓
STOP 01 / 06Feb 2026 – Present
Quality-AI
Sr. UX Designer · NoidaDesign lead for CoCo AI. Built its design system from scratch and defined its visual identity and AI interaction patterns.
AI Product UXDesign Systems
VIEW DETAILS ↗STOP 02 / 06May 2025 – Jan 2026
LeadSquared
Lead UX Designer · BangaloreLed UX across multiple product verticals and owned the design system, making design-to-dev handoff 3× faster.
UX LeadershipAccessibility
VIEW DETAILS ↗STOP 03 / 06Jul 2024 – May 2025
SpiceMoney
Assistant Manager, UX · NoidaLaunched Merchant Cash Support for rural agents, cutting agent churn by 5–10%.
Fintech UXInclusive Design
VIEW DETAILS ↗STOP 04 / 06Feb 2024 – May 2024
Xebia
UX Consultant · JaipurBuilt an Atomic design system for Sony Music Publishing and used it to redesign its Deal Management System.
Design SystemsOOUX
VIEW DETAILS ↗TISTOP 05 / 06
Oct 2021 – Oct 2023
Times Internet
Product Designer · GurugramLed ET Money Cash to its ₹400 Cr disbursal target, and led the app revamp and Gaana Lounges at Gaana.
Fintech UXMusic Experiences
VIEW DETAILS ↗STOP 06 / 06Jan 2019 – Jul 2021
Toffee Insurance
Sr UI/UX Designer · GurugramDesigned insurance and partner apps from concept to launch, including Dog Insurance, Toffee Plan and the Partner App.
Insurtech UXComponent Library
VIEW DETAILS ↗7 roles · 2017 → today
That's the path so far.
- Quality-AIFeb 2026 – PresentSR. UX DESIGNER
- LeadSquaredMay 2025 – Jan 2026LEAD UX DESIGNER
- SpiceMoneyJul 2024 – May 2025ASSISTANT MANAGER, UX
- XebiaFeb 2024 – May 2024UX CONSULTANT
- Times InternetOct 2021 – Oct 2023PRODUCT DESIGNER
- Toffee InsuranceJan 2019 – Jul 2021SR UI/UX DESIGNER
- Taivas MediaDec 2017 – Dec 2018VISUAL / UI DESIGNER
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
“
I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.
The Process
From first conversations and rough sketches to tested flows and shipped products — I stay with the work end to end.
- 01.Discover
Understanding the real problem
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
- 02.Define
Setting a clear direction
Insight becomes focus: what to build, what to skip, and why it matters. Everyone aligned before the first pixel.
- 03.Design
Building the right solution
Flows, systems and interfaces — prototyped and tested with real users until every screen earns its place.
- 04.Deliver
Launching and growing
Shipped with engineering, measured in the wild, refined with feedback. Launch is where the learning starts.
“
I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.
The Words
What the people I've built with say about working together.
STANDBY
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The Rest
Design is my day job. Art and music are how I think: the same obsession with rhythm, colour and story runs through all three.
Project One, 1 of 5. Use left and right arrow keys to browse, Enter to open.
Project One
Digital experience
01/05
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The Art
Psychedelic, retro-tech characters drawn by hand. The palette you see across this site — Violet, Ember, Acid, Aqua — started here.
Track 01 / 02
Aaja Sunn
2025 · Spotify · Apple Music · YouTube Music · YouTube
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The Music
I write and rap my own verses. Two tracks out so far, more on the way.
The Thoughts
Notes on design, AI and building products — written between shipping.
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 03
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Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.
vikasvatsa0@gmail.com
Noida, India · Working with teams anywhere© 2026 Vikas Vats