Quality-AI01/06
40%
Faster test setup after redesigning CoCo AI’s onboarding flow.
NM-01
LOADING THE RIVER…
LINE/RGB
H-V DELAY
SCAN
UNDER
NORMAL
ACID
NOIR
THERMAL
POWER
Vikas Vats — UX Leader, Artist and Rapper
DESIGNER | RAPPER | ARTIST
CUSTOM·PSY·SYSTEM
✕
VV-PiXeL-01
HELLO, NIGHT OWL ☾
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
Hi, I’m Vikas, a UX Leader with 8.5+ years across fintech, insurtech, music and AI. I led the design of ET Money Cash, built merchant tools at SpiceMoney that drove ₹100 Cr+ in monthly GTV, redesigned listening at Gaana, and now lead design for CoCo AI at Quality-AI.> Hi, I’m Vikas, a UX Leader with 8.5+ years across fintech, insurtech, music and AI. I led the design of ET Money Cash, built merchant tools at SpiceMoney that drove ₹100 Cr+ in monthly GTV, redesigned listening at Gaana, and now lead design for CoCo AI at Quality-AI.>
I/O · 4 PORTS
MOD-02 · THE STACK
The Stack
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.> I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.>
13 TOOLS LOADED
![](data:image/svg+xml;utf8,<svg fill="%23FFFFFF" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M22.2819 9.8211a5.9847 5.9847 0 0 0-.5157-4.9108 6.0462 6.0462 0 0 0-6.5098-2.9A6.0651 6.0651 0 0 0 4.9807 4.1818a5.9847 5.9847 0 0 0-3.9977 2.9 6.0462 6.0462 0 0 0 .7427 7.0966 5.98 5.98 0 0 0 .511 4.9107 6.051 6.051 0 0 0 6.5146 2.9001A5.9847 5.9847 0 0 0 13.2599 24a6.0557 6.0557 0 0 0 5.7718-4.2058 5.9894 5.9894 0 0 0 3.9977-2.9001 6.0557 6.0557 0 0 0-.7475-7.0729zm-9.022 12.6081a4.4755 4.4755 0 0 1-2.8764-1.0408l.1419-.0804 4.7783-2.7582a.7948.7948 0 0 0 .3927-.6813v-6.7369l2.02 1.1686a.071.071 0 0 1 .038.052v5.5826a4.504 4.504 0 0 1-4.4945 4.4944zm-9.6607-4.1254a4.4708 4.4708 0 0 1-.5346-3.0137l.142.0852 4.783 2.7582a.7712.7712 0 0 0 .7806 0l5.8428-3.3685v2.3324a.0804.0804 0 0 1-.0332.0615L9.74 19.9502a4.4992 4.4992 0 0 1-6.1408-1.6464zM2.3408 7.8956a4.485 4.485 0 0 1 2.3655-1.9728V11.6a.7664.7664 0 0 0 .3879.6765l5.8144 3.3543-2.0201 1.1685a.0757.0757 0 0 1-.071 0l-4.8303-2.7865A4.504 4.504 0 0 1 2.3408 7.872zm16.5963 3.8558L13.1038 8.364 15.1192 7.2a.0757.0757 0 0 1 .071 0l4.8303 2.7913a4.4944 4.4944 0 0 1-.6765 8.1042v-5.6772a.79.79 0 0 0-.407-.667zm2.0107-3.0231l-.142-.0852-4.7735-2.7818a.7759.7759 0 0 0-.7854 0L9.409 9.2297V6.8974a.0662.0662 0 0 1 .0284-.0615l4.8303-2.7866a4.4992 4.4992 0 0 1 6.6802 4.66zM8.3065 12.863l-2.02-1.1638a.0804.0804 0 0 1-.038-.0567V6.0742a4.4992 4.4992 0 0 1 7.3757-3.4537l-.142.0805L8.704 5.459a.7948.7948 0 0 0-.3927.6813zm1.0976-2.3654l2.602-1.4998 2.6069 1.4998v2.9994l-2.5974 1.4997-2.6067-1.4997Z"/></svg>)
![](data:image/svg+xml;utf8,<svg fill="%23FFFFFF" fill-rule="evenodd" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M3.653 2.026C6.073 3.06 8.69 4.941 10.8 7.258c2.46 2.7 4.109 5.828 4.637 9.149a.31.31 0 01-.421.335c-2.348-.945-4.54-1.258-6.59-1.020-1.739.2-3.337.792-4.816 1.703-.294.182-.62-.182-.405-.454 1.856-2.355 2.581-4.990 2.343-7.794-.195-2.292-1.031-4.61-2.284-6.709a.31.31 0 01.388-.442zM10.04 4.45c1.778.543 3.892 2.102 5.782 4.243 1.984 2.248 3.552 4.934 4.347 7.582a.31.31 0 01-.401.38l-.022-.01-.386-.154a10.594 10.594 0 00-.291-.112l-.016-.006c-.68-.247-1.199-.291-1.944-.101a.31.31 0 01-.375-.218C15.378 11.123 13.073 7.276 9.775 5c-.291-.201-.072-.653.266-.55zM22.369 17.676c-1.387 1.259-3.170 2.378-5.332 3.417L2.369 19.030l-.633-1.210a.309.309 0 01.254-.451l20.287-1.305a.309.309 0 01.228.537z"/></svg>)
DRAG TO ROTATE · HOVER A TOOL
CAL ±0.5% · 0 — 100
0085
COUNT · YRS ×10GAINPEAK
MOD-03 · THE NUMBERS
PSY·NUMBERS
The Numbers
Numbers I’ve moved, one company at a time.
LeadSquared02/06
3×
Faster design-to-dev handoff with a new design system.
NM-02
SpiceMoney03/06
₹100 Cr+
Monthly GTV driven by the Merchant Cash Support flow.
NM-03
ET Money04/06
₹400 Cr
Disbursal target hit by a lending vertical I built from zero.
NM-04
Gaana05/06
+25%
Lift in premium sign-ups after the app revamp and Lounges.
NM-05
Toffee Insurance06/06
2 min
To buy a policy end to end, down from a 10-minute flow.
NM-06
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Craft
01. UX Strategy & Architecture. I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
BAY 1
BAY 2
BAY 3
BAY 4
HOT-SWAP · 4 BAYS
MOD-06 · THE PATH
The Path
8.5+ years on one roll, latest role first. Scroll to wind through it.
2017201820192020202120222023202420252026
- 01
Quality-AI
NOWSr. UX DesignerDesign lead for CoCo AI: built its design system from scratch and set its AI interaction patterns.Feb 2026 – PresentNoida0 → 1DESIGN SYSTEM - 02
LeadSquared
Lead UX DesignerLed UX across product verticals, owned the design system, mentored designers, set WCAG standards.May 2025 – Jan 2026BangaloreWCAGSTANDARDS SET - 03
SpiceMoney
Assistant Manager, UXLaunched the Merchant Cash Support System for rural agents and cut agent churn by 5–10%.Jul 2024 – May 2025Noida₹100Cr+GTV / MONTH - 04
Xebia
UX Consultant · ContractBuilt an Atomic design system for Sony Music Publishing; untangled CRM workflows with OOUX.Feb 2024 – May 2024JaipurATOMICDESIGN SYSTEM - 05
ET Money
Product Designer · Times InternetLed ET Money Cash: credit lines, personal loans and mutual-fund-backed credit.₹400CrDISBURSAL GOAL - 06
Gaana
UX Designer · Times InternetLed the Gaana app revamp and built Gaana Lounges, shared music rooms for fans and artists.REVAMPMUSIC APP - 07
Toffee Insurance
UI/UX → Sr UI/UX DesignerDesigned insurance and partner apps from concept to launch on a Material-based library.4+ APPSCONCEPT → LAUNCH - 08TM
Taivas Media
Visual / UI DesignerWhere it started: websites, illustrations, logos and campaigns for clients.Dec 2017 – Dec 2018DelhiDAY 1WHERE IT BEGAN
PSY · ROUTE ROLLCAREER 2017 → NOW · 8 ROLES
01–03 / 0801
02
03
04
05
STEP-LOCK · 5 STAGES
MOD-07 · THE PROCESS
PSY·PROCESS
The Process
How I take a fuzzy idea to a shipped, measured product.
PWR
Scroll to run ↓Listen before I draw
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
Outputs
Seen inGaana Revamp ↗- Research insights
- User & business needs
- Competitive landscape
Hands off toDefine →
“I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.” — Vikas
GUIDE
GUIDE
LF
FF
ON-LINE
RIBBON · BLK · 80 COL
MOD-08 · THE WORDS
REVIEW 01 / 05KIND WORDS
NAQUALITY-AI
[Name]
[Role]
QUALITY-AI“Vikas took CoCo AI from a blank canvas to a design system the whole team now builds on. He makes complex AI workflows feel obvious, without slowing engineering down.
THEY WERE MY
Manager
PRAISED FOR
Design systems
VV·NA·QUA·01
40%
FASTER SETUP
REVIEW 02 / 05KIND WORDS
NALEADSQUARED
[Name]
[Role]
LEADSQUARED“Vikas raised the bar for our whole design team. His critiques were honest but kind, and the system he owned made handoff three times faster. I'm a better designer for it.
THEY WERE MY
Mentee
PRAISED FOR
Mentoring
VV·NA·LEA·02
3×
FASTER HANDOFF
REVIEW 03 / 05KIND WORDS
NASPICEMONEY
[Name]
[Role]
SPICEMONEY“He spent time with rural agents before drawing a single screen. The Merchant Cash Support flow he designed became one of our highest-impact launches.
THEY WERE MY
Product Manager
PRAISED FOR
Inclusive design
VV·NA·SPI·03
₹100Cr+
GTV / MONTH
REVIEW 04 / 05KIND WORDS
NAET MONEY
[Name]
[Role]
ET MONEY“Vikas led design for ET Money Cash from zero. He balanced trust, compliance and simplicity in a lending product, and kept the squad focused on what mattered to users.
THEY WERE MY
Product Manager
PRAISED FOR
0 → 1 products
VV·NA·ETM·04
₹400Cr
DISBURSED
REVIEW 05 / 05KIND WORDS
NAGAANA
[Name]
[Role]
GAANA“Working with Vikas on the Gaana revamp and Lounges was easy. His prototypes answered our questions before we asked them, and the work moved our premium numbers.
THEY WERE MY
Engineering Lead
PRAISED FOR
Interaction design
VV·NA·GAA·05
+25%
PREMIUM SIGN-UPS
QUALITY-AI
LEADSQUARED
SPICEMONEY
ET MONEY
GAANA
PSY · PRINT
The Words
Receipts from the teams I've shipped with.
PWR
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
BATT
B
A
SELECT · START
MOD-09 · THE ALTER EGO
PSY·HANDHELD
The Alter Ego
Zero lines on the page. Zero bars on the beat. Shoonya means zero. It's where every poem, drawing and track begins. Shoonyeah is the name I make them under.
Spin the wheel · swipe the covers
I · ONO · OFF
MAIN · 240V ~ 50HZ
MOD-10 · THE THOUGHTS
The Thoughts
Notes on design, AI and building products — written between shipping.
PWRPSY·FM
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 05
889296100104108
I · ONO · OFF
MAIN · 240V ~ 50HZ
MOD-11 · LET'S TALK
Have something worth building?
Hiring a design leader?Hiring a design leader?
8.5+ years across AI, fintech and media. Products, design systems, and the teams behind them.8.5+ years across AI, fintech and media. Products, design systems, and the teams behind them.
@
>
Characters used:0/1500
Open to Conversations
HIRE
BUILD
TALK
Noida, India
LOADING THE RIVER…
LINE/RGB
H-V DELAY
SCAN
UNDER
NORMAL
ACID
NOIR
THERMAL
POWER
Vikas Vats — UX Leader, Artist and Rapper
DESIGNER | RAPPER | ARTIST
CUSTOM·PSY·SYSTEM
✕
VV-PiXeL-01
HELLO, NIGHT OWL ☾
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
Hi, I’m Vikas, a UX Leader with 8.5+ years across fintech, insurtech, music and AI. I led the design of ET Money Cash, built merchant tools at SpiceMoney that drove ₹100 Cr+ in monthly GTV, redesigned listening at Gaana, and now lead design for CoCo AI at Quality-AI.> Hi, I’m Vikas, a UX Leader with 8.5+ years across fintech, insurtech, music and AI. I led the design of ET Money Cash, built merchant tools at SpiceMoney that drove ₹100 Cr+ in monthly GTV, redesigned listening at Gaana, and now lead design for CoCo AI at Quality-AI.>
I/O · 4 PORTS
MOD-02 · THE STACK
The Stack
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.> I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.>
13 TOOLS LOADED
DRAG TO ROTATE · HOVER A TOOL
CAL ±0.5% · 0 — 100
0085
COUNT · YRS ×10GAINPEAK
MOD-03 · THE NUMBERS
PSY·NUMBERS
The Numbers
Numbers I’ve moved, one company at a time.
Quality-AI01/06
40%
Faster test setup after redesigning CoCo AI’s onboarding flow.
NM-01
LeadSquared02/06
3×
Faster design-to-dev handoff with a new design system.
NM-02
SpiceMoney03/06
₹100 Cr+
Monthly GTV driven by the Merchant Cash Support flow.
NM-03
ET Money04/06
₹400 Cr
Disbursal target hit by a lending vertical I built from zero.
NM-04
Gaana05/06
+25%
Lift in premium sign-ups after the app revamp and Lounges.
NM-05
Toffee Insurance06/06
2 min
To buy a policy end to end, down from a 10-minute flow.
NM-06
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Craft
01. UX Strategy & Architecture. I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
BAY 1
BAY 2
BAY 3
BAY 4
HOT-SWAP · 4 BAYS
MOD-06 · THE PATH
The Path
8.5+ years on one roll, latest role first. Scroll to wind through it.
2017201820192020202120222023202420252026
- 01
Quality-AI
NOWSr. UX DesignerDesign lead for CoCo AI: built its design system from scratch and set its AI interaction patterns.Feb 2026 – PresentNoida0 → 1DESIGN SYSTEM - 02
LeadSquared
Lead UX DesignerLed UX across product verticals, owned the design system, mentored designers, set WCAG standards.May 2025 – Jan 2026BangaloreWCAGSTANDARDS SET - 03
SpiceMoney
Assistant Manager, UXLaunched the Merchant Cash Support System for rural agents and cut agent churn by 5–10%.Jul 2024 – May 2025Noida₹100Cr+GTV / MONTH - 04
Xebia
UX Consultant · ContractBuilt an Atomic design system for Sony Music Publishing; untangled CRM workflows with OOUX.Feb 2024 – May 2024JaipurATOMICDESIGN SYSTEM - 05
ET Money
Product Designer · Times InternetLed ET Money Cash: credit lines, personal loans and mutual-fund-backed credit.₹400CrDISBURSAL GOAL - 06
Gaana
UX Designer · Times InternetLed the Gaana app revamp and built Gaana Lounges, shared music rooms for fans and artists.REVAMPMUSIC APP - 07
Toffee Insurance
UI/UX → Sr UI/UX DesignerDesigned insurance and partner apps from concept to launch on a Material-based library.4+ APPSCONCEPT → LAUNCH - 08TM
Taivas Media
Visual / UI DesignerWhere it started: websites, illustrations, logos and campaigns for clients.Dec 2017 – Dec 2018DelhiDAY 1WHERE IT BEGAN
PSY · ROUTE ROLLCAREER 2017 → NOW · 8 ROLES
01–03 / 0801
02
03
04
05
STEP-LOCK · 5 STAGES
MOD-07 · THE PROCESS
PSY·PROCESS
The Process
How I take a fuzzy idea to a shipped, measured product.
PWR
Scroll to run ↓Listen before I draw
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
Outputs
Seen inGaana Revamp ↗- Research insights
- User & business needs
- Competitive landscape
Hands off toDefine →
“I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.” — Vikas
GUIDE
GUIDE
LF
FF
ON-LINE
RIBBON · BLK · 80 COL
MOD-08 · THE WORDS
REVIEW 01 / 05KIND WORDS
NAQUALITY-AI
[Name]
[Role]
QUALITY-AI“Vikas took CoCo AI from a blank canvas to a design system the whole team now builds on. He makes complex AI workflows feel obvious, without slowing engineering down.
THEY WERE MY
Manager
PRAISED FOR
Design systems
VV·NA·QUA·01
40%
FASTER SETUP
REVIEW 02 / 05KIND WORDS
NALEADSQUARED
[Name]
[Role]
LEADSQUARED“Vikas raised the bar for our whole design team. His critiques were honest but kind, and the system he owned made handoff three times faster. I'm a better designer for it.
THEY WERE MY
Mentee
PRAISED FOR
Mentoring
VV·NA·LEA·02
3×
FASTER HANDOFF
REVIEW 03 / 05KIND WORDS
NASPICEMONEY
[Name]
[Role]
SPICEMONEY“He spent time with rural agents before drawing a single screen. The Merchant Cash Support flow he designed became one of our highest-impact launches.
THEY WERE MY
Product Manager
PRAISED FOR
Inclusive design
VV·NA·SPI·03
₹100Cr+
GTV / MONTH
REVIEW 04 / 05KIND WORDS
NAET MONEY
[Name]
[Role]
ET MONEY“Vikas led design for ET Money Cash from zero. He balanced trust, compliance and simplicity in a lending product, and kept the squad focused on what mattered to users.
THEY WERE MY
Product Manager
PRAISED FOR
0 → 1 products
VV·NA·ETM·04
₹400Cr
DISBURSED
REVIEW 05 / 05KIND WORDS
NAGAANA
[Name]
[Role]
GAANA“Working with Vikas on the Gaana revamp and Lounges was easy. His prototypes answered our questions before we asked them, and the work moved our premium numbers.
THEY WERE MY
Engineering Lead
PRAISED FOR
Interaction design
VV·NA·GAA·05
+25%
PREMIUM SIGN-UPS
QUALITY-AI
LEADSQUARED
SPICEMONEY
ET MONEY
GAANA
PSY · PRINT
The Words
Receipts from the teams I've shipped with.
PWR
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
BATT
B
A
SELECT · START
MOD-09 · THE ALTER EGO
PSY·HANDHELD
The Alter Ego
Zero lines on the page. Zero bars on the beat. Shoonya means zero. It's where every poem, drawing and track begins. Shoonyeah is the name I make them under.
Spin the wheel · swipe the covers
I · ONO · OFF
MAIN · 240V ~ 50HZ
MOD-10 · THE THOUGHTS
The Thoughts
Notes on design, AI and building products — written between shipping.
PWRPSY·FM
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 05
889296100104108
I · ONO · OFF
MAIN · 240V ~ 50HZ
MOD-11 · LET'S TALK
Have something worth building?
Hiring a design leader?Hiring a design leader?
8.5+ years across AI, fintech and media. Products, design systems, and the teams behind them.8.5+ years across AI, fintech and media. Products, design systems, and the teams behind them.
@
>
Characters used:0/1500
Open to Conversations
HIRE
BUILD
TALK
Noida, India
LOADING THE RIVER…
LINE/RGB
H-V DELAY
SCAN
UNDER
NORMAL
ACID
NOIR
THERMAL
POWER
Vikas Vats — UX Leader, Artist and Rapper
DESIGNER | RAPPER | ARTIST
CUSTOM·PSY·SYSTEM
✕
VV-PiXeL-01
HELLO, NIGHT OWL ☾
SCREEN · PATTERNS
CARTRIDGE · THEMES
KEYPAD · COMPONENTS
SHELL · TOKENS
Hi, I’m Vikas, a UX Leader with 8.5+ years across fintech, insurtech, music and AI. I led the design of ET Money Cash, built merchant tools at SpiceMoney that drove ₹100 Cr+ in monthly GTV, redesigned listening at Gaana, and now lead design for CoCo AI at Quality-AI.> Hi, I’m Vikas, a UX Leader with 8.5+ years across fintech, insurtech, music and AI. I led the design of ET Money Cash, built merchant tools at SpiceMoney that drove ₹100 Cr+ in monthly GTV, redesigned listening at Gaana, and now lead design for CoCo AI at Quality-AI.>
I/O · 4 PORTS
MOD-02 · THE STACK
The Stack
I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.> I don’t collect tools. I collect workflows. Every one here has shipped something real: a design system, an AI agent, or a track on Spotify.>
13 TOOLS LOADED
DRAG TO ROTATE · HOVER A TOOL
CAL ±0.5% · 0 — 100
0085
COUNT · YRS ×10GAINPEAK
MOD-03 · THE NUMBERS
PSY·NUMBERS
The Numbers
Numbers I’ve moved, one company at a time.
Quality-AI01/06
40%
Faster test setup after redesigning CoCo AI’s onboarding flow.
NM-01
LeadSquared02/06
3×
Faster design-to-dev handoff with a new design system.
NM-02
SpiceMoney03/06
₹100 Cr+
Monthly GTV driven by the Merchant Cash Support flow.
NM-03
ET Money04/06
₹400 Cr
Disbursal target hit by a lending vertical I built from zero.
NM-04
Gaana05/06
+25%
Lift in premium sign-ups after the app revamp and Lounges.
NM-05
Toffee Insurance06/06
2 min
To buy a policy end to end, down from a 10-minute flow.
NM-06
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
AI testing · nowQuality-AI
B2B SaaSLeadSquared
FintechSpiceMoney
LendingET Money
Music streamingGaana
Client · Music publishingSony Music Publishing
InsurtechToffee Insurance
ConsultingXebia
The Craft
01. UX Strategy & Architecture. I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
01
UX Strategy & Architecture
I start with the shape of the problem: what users need, what the business needs, and the system around both. Structure comes before screens.
02
Leading Design Teams
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
03
Research & Usability Validation
I test with real users early and often. Decisions come from how people actually behave, not from opinions in a meeting room.
04
Design Systems & Scalable UI
Systems that let teams ship faster without things falling apart: tokens, components and rules people actually follow.
The Work
More workSee all my workCase studies across fintech, music, insurance and AI.
01 / 04Scroll to explore
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
Project Name
Role · Key result
BAY 1
BAY 2
BAY 3
BAY 4
HOT-SWAP · 4 BAYS
MOD-06 · THE PATH
The Path
8.5+ years on one roll, latest role first. Scroll to wind through it.
2017201820192020202120222023202420252026
- 01
Quality-AI
NOWSr. UX DesignerDesign lead for CoCo AI: built its design system from scratch and set its AI interaction patterns.Feb 2026 – PresentNoida0 → 1DESIGN SYSTEM - 02
LeadSquared
Lead UX DesignerLed UX across product verticals, owned the design system, mentored designers, set WCAG standards.May 2025 – Jan 2026BangaloreWCAGSTANDARDS SET - 03
SpiceMoney
Assistant Manager, UXLaunched the Merchant Cash Support System for rural agents and cut agent churn by 5–10%.Jul 2024 – May 2025Noida₹100Cr+GTV / MONTH - 04
Xebia
UX Consultant · ContractBuilt an Atomic design system for Sony Music Publishing; untangled CRM workflows with OOUX.Feb 2024 – May 2024JaipurATOMICDESIGN SYSTEM - 05
ET Money
Product Designer · Times InternetLed ET Money Cash: credit lines, personal loans and mutual-fund-backed credit.₹400CrDISBURSAL GOAL - 06
Gaana
UX Designer · Times InternetLed the Gaana app revamp and built Gaana Lounges, shared music rooms for fans and artists.REVAMPMUSIC APP - 07
Toffee Insurance
UI/UX → Sr UI/UX DesignerDesigned insurance and partner apps from concept to launch on a Material-based library.4+ APPSCONCEPT → LAUNCH - 08TM
Taivas Media
Visual / UI DesignerWhere it started: websites, illustrations, logos and campaigns for clients.Dec 2017 – Dec 2018DelhiDAY 1WHERE IT BEGAN
PSY · ROUTE ROLLCAREER 2017 → NOW · 8 ROLES
01–03 / 0801
02
03
04
05
STEP-LOCK · 5 STAGES
MOD-07 · THE PROCESS
PSY·PROCESS
The Process
How I take a fuzzy idea to a shipped, measured product.
PWR
Scroll to run ↓Listen before I draw
Every project starts with listening — to users, data and stakeholders. The goal is clarity, not assumptions.
Outputs
Seen inGaana Revamp ↗- Research insights
- User & business needs
- Competitive landscape
Hands off toDefine →
“I don't jump to screens. I listen, think with intent, and design what actually changes the numbers.” — Vikas
GUIDE
GUIDE
LF
FF
ON-LINE
RIBBON · BLK · 80 COL
MOD-08 · THE WORDS
REVIEW 01 / 05KIND WORDS
NAQUALITY-AI
[Name]
[Role]
QUALITY-AI“Vikas took CoCo AI from a blank canvas to a design system the whole team now builds on. He makes complex AI workflows feel obvious, without slowing engineering down.
THEY WERE MY
Manager
PRAISED FOR
Design systems
VV·NA·QUA·01
40%
FASTER SETUP
REVIEW 02 / 05KIND WORDS
NALEADSQUARED
[Name]
[Role]
LEADSQUARED“Vikas raised the bar for our whole design team. His critiques were honest but kind, and the system he owned made handoff three times faster. I'm a better designer for it.
THEY WERE MY
Mentee
PRAISED FOR
Mentoring
VV·NA·LEA·02
3×
FASTER HANDOFF
REVIEW 03 / 05KIND WORDS
NASPICEMONEY
[Name]
[Role]
SPICEMONEY“He spent time with rural agents before drawing a single screen. The Merchant Cash Support flow he designed became one of our highest-impact launches.
THEY WERE MY
Product Manager
PRAISED FOR
Inclusive design
VV·NA·SPI·03
₹100Cr+
GTV / MONTH
REVIEW 04 / 05KIND WORDS
NAET MONEY
[Name]
[Role]
ET MONEY“Vikas led design for ET Money Cash from zero. He balanced trust, compliance and simplicity in a lending product, and kept the squad focused on what mattered to users.
THEY WERE MY
Product Manager
PRAISED FOR
0 → 1 products
VV·NA·ETM·04
₹400Cr
DISBURSED
REVIEW 05 / 05KIND WORDS
NAGAANA
[Name]
[Role]
GAANA“Working with Vikas on the Gaana revamp and Lounges was easy. His prototypes answered our questions before we asked them, and the work moved our premium numbers.
THEY WERE MY
Engineering Lead
PRAISED FOR
Interaction design
VV·NA·GAA·05
+25%
PREMIUM SIGN-UPS
QUALITY-AI
LEADSQUARED
SPICEMONEY
ET MONEY
GAANA
PSY · PRINT
The Words
Receipts from the teams I've shipped with.
PWR
STANDBY
CLICK OR PULL THE TICKET DOWN TO TEAR IT OFF
BATT
B
A
SELECT · START
MOD-09 · THE ALTER EGO
PSY·HANDHELD
The Alter Ego
Zero lines on the page. Zero bars on the beat. Shoonya means zero. It's where every poem, drawing and track begins. Shoonyeah is the name I make them under.
Spin the wheel · swipe the covers
I · ONO · OFF
MAIN · 240V ~ 50HZ
MOD-10 · THE THOUGHTS
The Thoughts
Notes on design, AI and building products — written between shipping.
PWRPSY·FM
FM 90.0Fintech
Designing a lending product from zero
What ET Money Cash taught me about trust when the product is money.
Station 01 / 05
889296100104108
I · ONO · OFF
MAIN · 240V ~ 50HZ
MOD-11 · LET'S TALK
Have something worth building?
Hiring a design leader?Hiring a design leader?
8.5+ years across AI, fintech and media. Products, design systems, and the teams behind them.8.5+ years across AI, fintech and media. Products, design systems, and the teams behind them.
@
>
Characters used:0/1500
Open to Conversations
HIRE
BUILD
TALK
Noida, India